Vidya Vox brings together influences of her Indian-American heritage to create music that is refreshingly new, unique and contemporary, seamlessly fusing together the intricacies of Indian music with elements of electronic and hip-hop for an undeniably catchy sound. Since launching her YouTube Channel in 2015 with mashups of Western pop hits and music from her native India, Vidya has amassed over half a billion and over 5.4 million subscribers, changing the course of her life in ways she never thought possible.
Vidya’s initial direction was medicine, not music. But it was while she was on a pre-med track obtaining her Psychology degree from George Washington University that she indulged in her passion for music, and began posting YouTube videos. Upon graduation, Vidya took the leap and decided pursue a music career fulltime.
With her debut EP, Kuthu Fire, Vidya turns another dream into reality, and releases a set of genre-mixing and culture-blending original songs that brings her worlds together in a sound all her own, and universal in its appeal. The original songs featured on Kuthu Fire are an extension of Vidya’s mashups, in that they blend together very different cultural styles of music, but they stand apart in their hip-hop and electronic-inspired arrangements. But one quality that is always present, whether the song is a mashup or original, is Vidya’s crystal-clear and agile voice that transcends genres.
One of Vidya’s most successful videos is one of her earliest collaborations, a mashup of Major Lazer’s “Lean On” with the traditional Punjabi folk song"Jind Mahi.” With over 20 million views and counting, the cover remix was so well received, it caught the attention of Major Lazer who reached out to Vidya to praise her rendition of the song. Vidya's mashups have since gained worldwide recognition from the likes of Diplo & Hrithik Roshan. Vidya has been featured in publications such as Vogue, Rolling Stone, Elle, NPR, Cosmopolitan, BuzzFeed, The Hindu, Deccan Chronicle and many more.
Vidya performs live with her own band throughout the world, including India, Mauritius, Trinidad, Suriname, Dubai, Hong Kong, and the U.S. Vidya continues to perform regularly as a vocalist with the Shankar Tucker Band, and has performed sold-out shows in amazing venues around the world, including the White House, National Center for the Performing Arts in Mumbai and Webster Hall. Vidya will kick-off a tour beginning in Fall 2017, and in Vidya’s words, it will be “one big dance party!” The show will feature Vidya’s original music, as well as a custom light show and dancers performing hip-hop, Indian and tribal dance.
Vidya was born in Chennai, grew-up in Virginia, and is based in Los Angeles. She has studied Carnatic classical music since she was a young girl and has had many amazing gurus throughout her journey, including D.K. Nagarajan, brother of the late D.K. Pattamal. She's currently learning Hindustani Classical and taking Western voice lessons. When Vidya isn’t singing, writing, producing and posting to YouTube, she’s enjoying the warm weather, tennis, reading, and expanding her dance repertoire. Vidya continues to explore the new directions that music takes her, and truly hopes you will join her on this journey.